Jeremy Litchfield

Bio: Jeremy Litchfield, Chief Pacesetter/President, Atayne, LLC is a life-long environmentalist and athlete, he played basketball in college and ran five marathons in the past two years, including a recent Boston qualifying time at the Maine Marathon. His professional experience has centered on the consumer experience and growing brands through non-traditional channels. From 2004-2007, he served as the Director of Brand Strategy and Consumer Insights at RedPeg Marketing, and before that as an Operations Manager at Pierce Promotions. My brand strategy experience cuts across a variety of categories and includes large and small brands such as Gillette Venus, Dove, Pepperidge Farm, Diet Pepsi, Drambuie, Zyrtec, and The I Do Foundation. I received a BA in Biology from Bowdoin College, an MBA from American University, and I am an Advisor for the Foundation for Renewable Energy Education.

Description of company: Atayne leverages innovative technologies and uses “trash” (e.g. plastic bottles, coconut shells, crab shells, old garments) to create high performing athletic gear that is safe for people and the planet. Atayne will fulfill the athletic and outdoor gear needs of the eco-active community through a full line of performance products that are sensitive on the environment and safe for the people who make and use them. Atayne has created the synthesis of performance, sustainability, and the soul to make it matter calling it “Performance with a Point of View”, the alignment of technical excellence and environmental consciousness. The market opportunity is the convergence of three significant market-driving trends: the green movement, the increasing number of people aspiring to live more active lifestyles, and the increasing desire for people to express themselves.